Nonprofit Tips

Maintaining a presence during COVID-19

Photo by Jeff Weese from Pexels

Nonprofits are the heart of our communities. They take on challenges and causes that help us grow, learn and truly help the people around us. Right now, nonprofits, like small businesses, are hurting. If you’re looking for ways to keep your nonprofit strong during this crisis, read the list of tips we’ve compiled below.

  • Share how this is affecting you. Nonprofits are really struggling right now. From having to postpone fundraisers to losing funding opportunities, it’s an extremely challenging time for many organizations. Don’t keep that to yourself. Share with the community how your organization has been affected by COVID-19. It’s not just about getting donations – it’s also about showing what kind of role you play, and how that can be disrupted. It shows why your organization is important in general.
  • Don’t be afraid to ask for help. We’ve heard some nonprofits say they’re afraid to ask for donations right now because everyone is in the same financial position. That might be true – there’s very few people doing well during this crisis. That said, people want to help. They want to do something. And many nonprofits provide vital services that our communities can’t live without. If you ask for help, some people may not be able to give, and that’s OK! But some people will be able to. Don’t be afraid to make the ask.

Don’t be afraid to ask for help…If you ask for help, some people may not be able to give, and that’s OK! But some people will be able to. Don’t be afraid to make the ask.

  • Asking isn’t just about money. People are so very generous. Right now, masks and hand sanitizer are in high demand. If you need that or other items, ask! There may be some people or businesses that are in a position to help.
  • Keep up with social media. Let your followers know how you’re doing. Try to stay positive, while also keeping things real. Check in with your followers to let them know you’re doing OK and offer whatever support you can.
  • Support isn’t a one-way street. Following up from the last bullet, support doesn’t just go one way! What can you offer the community right now? Nonprofits offer a great source of hope to so many. Brainstorm what you can do to show your investment in the community even more. Maybe that means just continuing with your current programs or services. Or maybe that means offering some form of virtual support. Whatever you can do that doesn’t impose any more of a financial burden, do it.  
Elaina Lyons is the founder/owner of Lyons Share Marketing, LLC. Get in touch with her here.
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