Humans are social creatures. If the COVID-19 crisis has taught us anything, it’s that we inherently crave connection. So, it’s no surprise that working together has the power to make us stronger, more creative and, really, smarter.
When we work together, we unleash something amazing in one another. Brainstorming is (usually) so much more effective when you have another mind to juggle ideas with.
So it’s no surprise that collaboration is a huge part of effective marketing, too. But it you need a little convincing, here are five ways collaboration can help you build your brand:
- Adding followers. When you work with another company, person or brand, you get to share your followers with them and, in return, they share theirs with you. For example, let’s say you write a guest blog post for another company. They share the post on their page and you share it on yours, with each of you tagging the other. Let’s say you have 500 followers and they have 300. That’s (theoretically) 300 more people being exposed to your page than you had before. And they got 500 more people exposed to their page. Now that’s what I call a win/win.
- Building your rep. Working with other companies looks great for your brand reputation. It lets people know you can work with others, you want to work with others, and other people want to work with you. This makes it easier for people to imagine becoming your client, because they can see you’re easy to do business with.
- Gaining knowledge. Let’s say you want to collaborate by introducing a product with another small business. This is a great opportunity to learn more about not just your market but theirs as well. Plus, you’ll be able to gain insight into how their business operates and how they serve their consumers. We can always learn from one another.
- Helping others. We’re all in this together. Small businesses need one another not just to thrive but to survive. Shouting out other businesses, giving them exposure on your social media, patronizing their establishments — these are all ways to help your local community thrive and, in the long run, help your business thrive, too. Helping others helps you — go figure!
- Having a bigger impact. When we work together, we can accomplish so much more. If you operate a nonprofit and you want to expand your reach and help more people, working with other nonprofits and/or businesses is a great way to do that. This works for small businesses, too. If you want to get your product in front of a different customer base, working with other businesses is a great way to expand that reach.
At the end of the day, we can always help one another. And, if for no other reason, it’s just the right thing to do.
Need help figuring out how to collab with others? Give us a shout.