We’ve talked at length about the importance of personalization for your small business or nonprofit. This week’s guest blog post, written by Koyun Fan, owner of Sticky Rice Sisters, gets into the personal in personalization.
Written by Koyun Fan
When was the last time you sent a handwritten card or letter to someone not for their birthday?
We’ve become used to writing to our loved ones only on special days like birthdays, Christmas, weddings, anniversaries, or sometimes never because we’re too lazy to write, to get a card, to find a pen, to process our thoughts and put them down on paper.
It can be unfamiliar to start writing with a pen again because we are always typing on the phone or computer with the option to delete and edit if we type something wrong or change our minds. We don’t like mistakes or starting everything over, and we want something that’s quick with instant response.
Writing with pen and paper allows us to slow down and think about what we want to say before starting; it allows for imperfection, mistakes, and free flowing of thoughts. You can write to yourself, best friends, relatives, or find a pen-pal online! Start with what you’ve been doing, how you’ve been feeling, and ask questions so they get a chance to respond. It can be fun to pick up a pen and paper to write again, or if you’re feeling extra fancy, choose a nice greeting card. Many independent artists, small gift shops/stationery stores, Etsy sellers are still shipping orders. It’s a great way to support small businesses and USPS at this time.
Another benefit of writing with pen and paper is your recipient will always be happy to receive your message! Everyone loves to receive things in their mailbox (that are not junk mail or bills), and a handwritten letter means so much and 100 percent will make their day. With careful thoughts and extra effort, it brings a sense of warmth and comfort to the person opening the mail. Just wait until you get the reply in your mailbox, too!
Did you know you don’t need to fill up the whole card to make someone smile? Did you know you can add stickers to your card or letter to cheer someone up? Just start writing and bring smiles to your friends and family.
Koyun Fan started Sticky Rice Sisters with her sister, Kochin, last summer after being unable to find cute stickers in the US. They sell cute Asian stickers, cards, washi tapes and all kinds of stationery in their store. They believe cuteness is the best way to bring joy to the world. Come join them to spread cuteness to every mailbox.