Marketing, at its core, is all about telling a story. In that respect, it’s very similar to journalism (which is why many journalists end up becoming marketers or PR specialists). When you’re marketing for a small business, or any business for that matter, you have to get people to understand why they need what you’re selling and how it will change their lives.… Read the rest
Social media is a huge part of our society, whether we like it or not. Even if you choose to have zero personal participation in social media, you really have no choice but to have a presence for your small business.… Read the rest
OK guys, how many of you have heard of Tree Trekkers?
And how many of you have been there?
If you answered no to either of those questions, hop on their website and make a reservation. Trust me, you won’t regret it.… Read the rest
Who are you without your business?
Small business owners are used to enmeshing their identities and their work personas on a daily basis. In many ways, we are our work. But self-care is profoundly important, especially for small business owners who have their “work persona” at the ready 24 hours a day.… Read the rest
This one’s for all you nonprofit development professionals. Your job is HARD. Marketing is a difficult field, but nonprofit marketing/fundraising is a completely different level of difficulty. Getting people to not just care about what you do but give their time and money to sustain it is quite the task.… Read the rest
In this week’s guest post, Megan Rule gives some tips for individuals interested in pursuing a career in the Communications field.
Written by Megan Rule
So, you want to major in communications in college?… Read the rest