In this week’s guest post, Marina Shiferman dives into the subject of female empowerment as it pertains to financial independence.
Written by Marina Shiferman
As a woman, I feel so empowered to live the life that I want for myself. … Read the rest
OK, so you read “Choosing the right social media platforms for you” and you’re ready to move forward. You’ve chosen your platforms and are excited to get started posting. But now there’s another question: What do you post?… Read the rest
Social media is essential for small businesses (and really all businesses). It connects you to your client in an intimate way that was never possible before. Rather than the business talking at the client through advertising, social media allows for a conversation between the two.… Read the rest
We’ve talked at length about the importance of personalization for your small business or nonprofit. This week’s guest blog post, written by Koyun Fan, owner of Sticky Rice Sisters, gets into the personal in personalization.… Read the rest
Personalization is so important. Our clients and customers want to know that, behind the terminology, contracts and business speak, there’s a regular human just like us. That’s why so many people prefer giving their hard-earned money to small businesses rather than corporations.… Read the rest
Humans are social creatures. If the COVID-19 crisis has taught us anything, it’s that we inherently crave connection. So, it’s no surprise that working together has the power to make us stronger, more creative and, really, smarter.… Read the rest
So you started a business, and it’s everything you wanted it to be. But there’s just one problem: There’s hundreds of other businesses doing exactly the same thing. How do you make yours stand out?… Read the rest
Alright nonprofits: This one’s for you.
You’ve probably heard the expression “There’s more than one way to skin a cat.” Well, there’s more than one way to fundraise, too.… Read the rest
Marketing is scary. It’s an entire world in itself. That’s why most businesses have someone who just does marketing. Because, if you’re not used to it, trained for it, or well-versed in it, it seems like a pretty daunting task to take on.… Read the rest
Nonprofits are the heart of our communities. They take on challenges and causes that help us grow, learn and truly help the people around us. Right now, nonprofits, like small businesses, are hurting.… Read the rest
