The importance of collaboration

Humans are social creatures. If the COVID-19 crisis has taught us anything, it’s that we inherently crave connection. So, it’s no surprise that working together has the power to make us stronger, more creative and, really, smarter. When we work together, we unleash something amazing in one another. Brainstorming is (usually) so much more effective … Continue reading The importance of collaboration

Making your brand stand out

So you started a business, and it’s everything you wanted it to be. But there’s just one problem: There’s hundreds of other businesses doing exactly the same thing. How do you make yours stand out? Here’s the thing: You know why your business is worthy of attention (and clients/customers). This is your baby, after all. … Continue reading Making your brand stand out

Throwing all your eggs in one basket?

The importance of diversifying your fundraising efforts Alright nonprofits: This one’s for you. You’ve probably heard the expression “There’s more than one way to skin a cat.” Well, there’s more than one way to fundraise, too. Oftentimes, due to lack of time, resources, or knowledge, nonprofits will put all of their metaphorical eggs in one … Continue reading Throwing all your eggs in one basket?

Marketing Goals

What are you looking to accomplish with your marketing strategy? Marketing is scary. It’s an entire world in itself. That’s why most businesses have someone who just does marketing. Because, if you’re not used to it, trained for it, or well-versed in it, it seems like a pretty daunting task to take on. But many … Continue reading Marketing Goals

Nonprofit Tips

Maintaining a presence during COVID-19 Nonprofits are the heart of our communities. They take on challenges and causes that help us grow, learn and truly help the people around us. Right now, nonprofits, like small businesses, are hurting. If you’re looking for ways to keep your nonprofit strong during this crisis, read the list of … Continue reading Nonprofit Tips

Small Business Tips

Maintaining a presence during COVID-19 Small businesses are the backbone of the communities they serve. Unfortunately, many small businesses are struggling right now as the global community faces the COVID-19 crisis. It isn’t selfish or wrong to think of your business right now. Our businesses — our work — is our livelihood. If you are … Continue reading Small Business Tips