Guides

Social Media for Beginners by Lyons Share Marketing, LLC

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10 Free Ways to Market Your Small Business by Lyons Share Marketing, LLC

Want to take it with you? Download your copy for $10.

Blog posts

resume lettering text on black background

3 Essentials for a Resume That’s Uniquely You

Guest post by Nikki Davis Your resume is an extension of your professional presence. Think of it as your mascot—your very own (very square) hype machine. It exists to announce you and your experience ahead of time to its readers—and if it’s not making its reader want to know more about you, it’s not doing … Continue reading 3 Essentials for a Resume That’s Uniquely You

Marketing for small businesses vs. marketing for nonprofits

Marketing, at its core, is all about telling a story. In that respect, it’s very similar to journalism (which is why many journalists end up becoming marketers or PR specialists). When you’re marketing for a small business, or any business for that matter, you have to get people to understand why they need what you’re … Continue reading Marketing for small businesses vs. marketing for nonprofits

Guest Post: The Importance of Professional Photography & Branding for Your Business

by Kelly Heck The importance of quality photography has skyrocketed in the last 10 years as business is moving online. You have an audience that wants to connect with you – that’s right, YOU! Visual media is a resource that makes impact time and time again. Marketing your business with real, true photographs of you, … Continue reading Guest Post: The Importance of Professional Photography & Branding for Your Business

Post like a Pro

So you just created your Facebook and Instagram accounts, but you haven’t the slightest idea of what to post. Fear not. The worst thing you can do is overthink it. Here are some tips to help you get started posting like a pro: Create a schedule. This is vital to maintaining a social media presence. … Continue reading Post like a Pro

Who are you without your business?

Who are you without your business? Small business owners are used to enmeshing their identities and their work personas on a daily basis. In many ways, we are our work. But self-care is profoundly important, especially for small business owners who have their “work persona” at the ready 24 hours a day. Unlike salaried employees … Continue reading Who are you without your business?

Does your nonprofit have staff buy-in?

This one’s for all you nonprofit development professionals. Your job is HARD. Marketing is a difficult field, but nonprofit marketing/fundraising is a completely different level of difficulty. Getting people to not just care about what you do but give their time and money to sustain it is quite the task. And if you don’t have … Continue reading Does your nonprofit have staff buy-in?

Five Things to Understand Before Starting Your Blogging Journey

Blogs can be an important way to get your brand out into the world. This week’s guest post, written by Jensen Van Horn of The Yellow Haired Warrior Blog, tells you how to get started writing your own blog. WRItten by Jensen Van Horn Regardless of your niche, business, or interests, starting a blog is … Continue reading Five Things to Understand Before Starting Your Blogging Journey

So you want a career in Communications? Here’s what you need to know.

In this week’s guest post, Megan Rule gives some tips for individuals interested in pursuing a career in the Communications field. Written by Megan Rule So, you want to major in communications in college? That’s great! Majoring in communications was one of the greatest decisions I’ve ever made. Hopefully this helps you decide whether it’s … Continue reading So you want a career in Communications? Here’s what you need to know.