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Blog posts
My Entrepreneur Journey: Finding my passion in fashion
Guest post by Emelia Castro There are so many different roads one can travel when deciding to start their own business. My road was an interesting one. After getting into a car accident while going to college, I was forced to drop out and redirect everything I thought my life was going to be. Once…
3 Essentials for a Resume That’s Uniquely You
Guest post by Nikki Davis Your resume is an extension of your professional presence. Think of it as your mascot—your very own (very square) hype machine. It exists to announce you and your experience ahead of time to its readers—and if it’s not making its reader want to know more about you, it’s not doing…
Marketing for small businesses vs. marketing for nonprofits
Marketing, at its core, is all about telling a story. In that respect, it’s very similar to journalism (which is why many journalists end up becoming marketers or PR specialists). When you’re marketing for a small business, or any business for that matter, you have to get people to understand why they need what you’re…
Guest Post: The Importance of Professional Photography & Branding for Your Business
by Kelly Heck The importance of quality photography has skyrocketed in the last 10 years as business is moving online. You have an audience that wants to connect with you – that’s right, YOU! Visual media is a resource that makes impact time and time again. Marketing your business with real, true photographs of you,…