Marketing, at its core, is all about telling a story. In that respect, it’s very similar to journalism (which is why many journalists end up becoming marketers or PR specialists). When you’re marketing for a small business, or any business for that matter, you have to get people to understand why they need what you’re selling and how it will change their lives.… Read the rest
Social media is a huge part of our society, whether we like it or not. Even if you choose to have zero personal participation in social media, you really have no choice but to have a presence for your small business.… Read the rest
So you just created your Facebook and Instagram accounts, but you haven’t the slightest idea of what to post. Fear not. The worst thing you can do is overthink it.
We’ve talked at length about the importance of personalization for your small business or nonprofit. This week’s guest blog post, written by Koyun Fan, owner of Sticky Rice Sisters, gets into the personal in personalization.… Read the rest
Personalization is so important. Our clients and customers want to know that, behind the terminology, contracts and business speak, there’s a regular human just like us. That’s why so many people prefer giving their hard-earned money to small businesses rather than corporations.… Read the rest
Humans are social creatures. If the COVID-19 crisis has taught us anything, it’s that we inherently crave connection. So, it’s no surprise that working together has the power to make us stronger, more creative and, really, smarter.… Read the rest
So you started a business, and it’s everything you wanted it to be. But there’s just one problem: There’s hundreds of other businesses doing exactly the same thing. How do you make yours stand out?… Read the rest
Alright nonprofits: This one’s for you.
You’ve probably heard the expression “There’s more than one way to skin a cat.” Well, there’s more than one way to fundraise, too.… Read the rest
