Guest post by Nikki Davis
Your resume is an extension of your professional presence. Think of it as your mascot—your very own (very square) hype machine. It exists to announce you and your experience ahead of time to its readers—and if it’s not making its reader want to know more about you, it’s not doing its job.… Read the rest
Marketing, at its core, is all about telling a story. In that respect, it’s very similar to journalism (which is why many journalists end up becoming marketers or PR specialists). When you’re marketing for a small business, or any business for that matter, you have to get people to understand why they need what you’re selling and how it will change their lives.… Read the rest
Social media is a huge part of our society, whether we like it or not. Even if you choose to have zero personal participation in social media, you really have no choice but to have a presence for your small business.… Read the rest
So you just created your Facebook and Instagram accounts, but you haven’t the slightest idea of what to post. Fear not. The worst thing you can do is overthink it.
Blogs can be an important way to get your brand out into the world. This week’s guest post, written by Jensen Van Horn of The Yellow Haired Warrior Blog, tells you how to get started writing your own blog.… Read the rest
In this week’s guest post, Megan Rule gives some tips for individuals interested in pursuing a career in the Communications field.
Written by Megan Rule
So, you want to major in communications in college?… Read the rest
In this week’s guest post, Marina Shiferman dives into the subject of female empowerment as it pertains to financial independence.
Written by Marina Shiferman
As a woman, I feel so empowered to live the life that I want for myself. … Read the rest
We’ve talked at length about the importance of personalization for your small business or nonprofit. This week’s guest blog post, written by Koyun Fan, owner of Sticky Rice Sisters, gets into the personal in personalization.… Read the rest
Personalization is so important. Our clients and customers want to know that, behind the terminology, contracts and business speak, there’s a regular human just like us. That’s why so many people prefer giving their hard-earned money to small businesses rather than corporations.… Read the rest
