Guest post by Emelia Castro
There are so many different roads one can travel when deciding to start their own business. My road was an interesting one. After getting into a car accident while going to college, I was forced to drop out and redirect everything I thought my life was going to be. … Read the rest
Guest post by Nikki Davis
Your resume is an extension of your professional presence. Think of it as your mascot—your very own (very square) hype machine. It exists to announce you and your experience ahead of time to its readers—and if it’s not making its reader want to know more about you, it’s not doing its job.… Read the rest
Marketing, at its core, is all about telling a story. In that respect, it’s very similar to journalism (which is why many journalists end up becoming marketers or PR specialists). When you’re marketing for a small business, or any business for that matter, you have to get people to understand why they need what you’re selling and how it will change their lives.… Read the rest
Social media is a huge part of our society, whether we like it or not. Even if you choose to have zero personal participation in social media, you really have no choice but to have a presence for your small business.… Read the rest
So you just created your Facebook and Instagram accounts, but you haven’t the slightest idea of what to post. Fear not. The worst thing you can do is overthink it.
And how many of you have been there?
If you answered no to either of those questions, hop on their website and make a reservation. Trust me, you won’t regret it.… Read the rest
Small business owners are used to enmeshing their identities and their work personas on a daily basis. In many ways, we are our work. But self-care is profoundly important, especially for small business owners who have their “work persona” at the ready 24 hours a day.… Read the rest
This one’s for all you nonprofit development professionals. Your job is HARD. Marketing is a difficult field, but nonprofit marketing/fundraising is a completely different level of difficulty. Getting people to not just care about what you do but give their time and money to sustain it is quite the task.… Read the rest
Blogs can be an important way to get your brand out into the world. This week’s guest post, written by Jensen Van Horn of The Yellow Haired Warrior Blog, tells you how to get started writing your own blog.… Read the rest
