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So you started a business, and it’s everything you wanted it to be. But there’s just one problem: There’s hundreds of other businesses doing exactly the same thing. How do you make yours stand out?

Here’s the thing: You know why your business is worthy of attention (and clients/customers). This is your baby, after all. But other people aren’t so intimately connected to your work. And they won’t search out your business if they don’t know it exists, or why it’s special.

You know why your business is worthy of attention (and clients/customers)… But other people aren’t so intimately connected to your work. And they won’t search out your business if they don’t know it exists, or why it’s special.

To make your business stand out, and to help other people see what you see, you have to show people why it’s different. You have to find something that makes you unique. This might be a headscratcher at first. Let’s say your business makes jewelry. There are tons of other jewelry brands out there. Why should people shop from your selection?

Well, maybe your brand focuses strongly on sustainability. Or maybe a portion of the proceeds from your sales goes to charity. Or maybe you create custom orders. Or maybe each of your pieces is branded in some special way to link it back to you. Whatever it is, it’s there. You might have to add something to your current strategy to make it more appealing to the community. But there’s always some hidden gem of uniqueness waiting to be discovered.

Once you’ve found that, treat it like your Holy Grail. This is special just for your business. This is its lifeblood and what will make it stand out. Use it! When promoting your products, remember this unique characteristic and tell people about it. It doesn’t help to find what makes your company different and then not tell people about it.

So today, take a few minutes and write down what makes your business stand out.

Need help? Give us a shout.

Elaina Lyons is the founder/owner of Lyons Share Marketing, LLC. Get in touch with her here.

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